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Hot Steve - Once in a lifetime...

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Today is a very special day my friends. Today we pay tribute to the nameless heroes of Rock and Roll. The dudes that tune the guitars, lift the amps, score for the band, and provide 'backup support' in... handling groupies.

Yes, my friends... Today is International Roadie Day. 12th December 2012 or rather 1-2, 1-2, 1-2.

On such a solemn day, a day which will not be repeated for another 100 years, I would like to pay tribute to all those fine men and women who - through a combination of hard work, diligence and supernaturally resilient livers - managed to get the job that I always dreamed of.

Sadly it would be impractical, nay impossible, to list the thousands of remarkable individuals that we respect to today but I don't want to let such a magical day pass without giving at least some kind of individual recognition and therefore my efforts today shall be dedicated to my own personal roadie hero - the ace guitar tech for the Wildhearts/Ginger - all hail 'Hot Steve':

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Lessons to learn from Red Bull Stratos

People that know me may well agree that sometimes I have a tiny bit too much to say for myself, it's something I'm trying really hard to address :o) Something I do have an awful lot to say about though is Red Bull Stratos which - in my opinion - is one of the most brilliant bits of activity we've seen from a brand in decades, it was beautifully executed from start to finish.

Luckily for me, eConsultancy have already done a really good job of covering a lot of the key points on their blog.

You should read it.

For the time being I'll keep my comments on the subject fairly simple and say that it's this kind of activity that makes me proud to work for Red Bull and... frankly... that's something that a lot of brands could learn from. In the same way that people buy from people they like, people tend to work harder for people they like...

It's just a good job we love all our clients huh?!