Super heroes are so last decade
![Image](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuNoLRQvXea9jOpVcE22mWUH9yudyFE44Xsjai6rr2MgOIG8tpq8qCfwkbU59nQqNqFrQRNe2d-ZRYb20y2Y3-9-U3qo6VUSXNXGbc5VaviFYe7rwGx5_3Nl6t4DeHQX3Wnll0W5oqLCg/s400/Screen+Shot+2013-07-09+at+21.35.27.png)
Ten years ago, when I started the company, super-heroes were cool. Today they're still cool... but just a bit too cool for their own good. Over the last decade I've watched as gradually more and more people started wearing super-hero tee shirts and company after company decided that it'd be a really original idea to have super-heroes as their mascots. Late last year it started to hit me that: We desperately needed a re-brand. We're not the heroes of digital marketing any more - we are a game studio who are really fucking good at working with brands. Our brand just didn't do justice to the amazing talents of the people that I am privileged to work with every day. I desperately didn't want to do what many of our competitors have done over the years - relaunch with a dull, corporate image - disowning their own, anarchic past. As a result I can't tell you what a pleasure it is to introduce our new brand - Kempt - Home for the Terminally Creative